I think I might be crazy…but I have decided to return to school to complete a Post Graduate Degree in Marketing. That’s not the crazy part (well we could debate that), the vulnerable crazy part is that I am going to share my weekly study story with you here. Be kind.


She was old, like really old. Why was she here with us, with all us young people about to embark on our final year of study? Talk about bringing down the vibe a notch or two…now we have mumsy hanging around for the whole of year 12!

I never knew why ‘she’ (her name was Sue) returned to study, I never asked. I wish I had. I wish I knew what her pursuit was and where she was headed. I wonder if she ever got there.

My name is not Sue, but I am her. I am older (probably older than Sue when she returned to study) and I am returning to study. It’s been 32 years since Sue and I completed our VCE. 32 years!!! There has been a lot of water under the bridge in those years; a husband, 3 children (boys who are beyond effervescent), 3 businesses that are just as effervescent as my boys, travel, a separation and devastation, new  love, but no formal qualification. So, here I find myself, at the edge of the degree swimming pool, wondering if it’s cold in there, how deep the water might be, will I be able to swim, wondering whether Sue got to the end of her pool and whether the water was cold for her?

The starter’s gun has sounded, I am swimming…for now.

digital marketing and storytelling

There is warmth in the articles, videos and pieces of information and the knowledge that is the water of this ‘degree’ pool. Choosing helpful snippets from the resources and applying them to my learnings, like I am building my own life jacket.

I resonated with the video, The magical science of storytelling by David JP Phillips, TEDxStockholm, demonstrating the science behind storytelling and connecting with your audience emotionally. And the importance of trust, authenticity, emotion and energy in Angela Ahrendt’s video Authentic Branding for a Global Audience.

Equally, I found each of the case studies and applied strategies helpful in understanding the diverse ways to use and engage digital media to immerse the audience in the story and cultivate relationships and offline participation. Understanding the target audience and creating a strategy with that at the forefront.

I created my first infographic on case study 2 Melbourne Metro’s public service announcement, Dumb Ways to Die. Helpful inspiration was discovered from Creative Bloq‘s 62 of the best infographics for examples of successful visual designs and their content.

It was interesting to discover compelling statistics in the ever increasing use of mobile devices and ensuring that content is optimised for best user experience. I found an interesting blog by Techjury on smart phone usage with data from a number of sources.

My confidence is growing with each stroke that I make in this my first lap, and although I need to establish a consistent rhythm, I am swimming. I have been encouraged forward by my fellow students as they swim alongside me and as I approach my turn in to lap two (week two), I am feeling exhilarated and excited about the informational pieces I am gathering…maybe it won’t be a life jacket that I fashion, it might just be a life raft!

digital storytelling

Have you felt the fear of a new life venture and found the courage to dive in? Tell me your courage story in the comments below.

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