Let Me Introduce Myself…
High-Calibre Marketing. Personal Accountability. No Exceptions.
I’m Trish McLachlan — founder of Catch Me Marketing Co, postgraduate-qualified marketer, and the person who will actually be doing the work when you engage me.
My Story
I spent a good part of my career inside the agency world. I saw firsthand how the model worked — and more importantly, how it didn’t. Senior marketers sold the work. Juniors delivered it. Clients paid premium rates for access to experience they rarely received. Reporting was designed to look impressive rather than tell the truth. And the revolving door of account managers meant that institutional knowledge about a client’s business walked out the door every time someone moved on.
The lack of integrity in that model was something I couldn’t reconcile. So after more than five years working inside agencies, I built something different.
Catch Me Marketing Co was founded on a straightforward premise: the person you hire should be the person who does the work. Not their graduate. Not an offshore contractor. Not whoever is available that week. Me — with 20+ years of hands-on experience, a postgraduate marketing qualification, and a genuine investment in your outcome.
That’s not a marketing line. It’s the reason this business exists.
What I Bring
I’m a full-stack marketer in the truest sense — I don’t specialise in one channel and subcontract the rest. I build strategies, manage paid advertising, implement SEO, design and build websites, and develop brands. Everything works together because the same person is thinking about all of it.
My experience spans ecommerce brands and service-based businesses across a wide range of industries — from sustainable fashion and homewares to financial services, allied health, and professional services. That cross-industry perspective is genuinely valuable: I bring approaches that aren’t recycled from your direct competitors, and I can identify what’s working in adjacent markets that could be applied to yours.
I hold a postgraduate qualification in marketing from Curtin University and maintain active certifications across Google Ads, Google Analytics, and HubSpot.
How I Work
I work with a deliberately small number of clients. That’s not a capacity limitation — it’s a quality decision. Effective marketing requires deep understanding of a business, and deep understanding requires time and attention that can’t be spread thin across dozens of accounts.
Before I take on any client I have an honest conversation about fit — whether your goals, your budget, and your expectations align with what I do and how I do it. If they don’t, I’ll tell you. If they do, you’ll have my full attention, my best thinking, and my personal accountability for the results.
I’m based on the Mornington Peninsula and work with businesses across Victoria, Melbourne, and nationally.
What Clients Say
Ecommerce fashion brand — Google Ads management
“What truly impressed us was Catch Me Marketing’s role as a trusted partner — whose every decision reflected a deep understanding of our brand ethos and long-term goals. Today, we’re not just seeing better ROAS; we’re building a sustainable growth model. If you’re looking for a partner who combines analytical rigour with creative flair, I couldn’t recommend Trish more highly.”
Professional services firm — website design, SEO, and copywriting
“Trish took our online presence to the next level with her comprehensive approach to marketing, designing a beautiful, user-friendly website and curating compelling copy that truly speaks to our audience.”
Ecommerce brand (tapware) — full-funnel strategy, paid advertising, and website optimisation
“When Trish first came on board, we honestly had no idea what we needed to have in place to run an e-commerce business properly. No Merchant Center, no CRM, no database, no customer nurturing — and definitely no clear strategy. She sorted all of that out for us. The results have been beyond our expectations. Who would have thought we’d go from starting at zero to genuinely shaking up an industry full of established players!”
Psychology and allied health services — introductory consultation
“Although we didn’t end up going ahead with Trish (or any agency), our introductory meeting and the insights and valuable learnings we took away have helped us with exactly where we want to go as a business. Trish stood out to us as she asked questions to gain information about our needs and had researched us as a business prior to meeting, unlike some of the other meetings we had. She is highly knowledgeable, and I would recommend meeting with her should you be looking for marketing expertise.”
(This will take you to my Google Business Profile & some more awesome reviews. I love my clients!)
Recent Client Work
A selection of projects across ecommerce, professional services, and allied health — each one built around a clear strategy and a measurable outcome.
Ready To Talk Real Marketing
Say Hello!
If what you’ve read resonates — and you’re looking for a senior marketing partner who will be genuinely invested in your outcome — I’d love to hear about your business. Book a free 30-minute call and let’s find out if we’re the right fit for each other.



