Search Engine Optimisation FAQ's
Search Engine Optimisation – Frequently Asked Questions
Search Engine Optimisation can be confusing and overwhelming for someone unfamiliar with the workings of search engines (Google, Bing, Yahoo). Often, this vulnerability is exploited and can be costly for businesses believing they need to pay to get great ranking and results. I hope I can dispel some of the myths around SEO and show you that you can get great Google results without needing to pay for adwords.
Why is SEO so important? It is what makes your website get a good result from search queries. At minimum, 75% of clicks go to the first page of search results.
Keywords are specific words and phrases that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords. Keywords are
Doing your homework to research your keywords is important to help you drill down into the exact words and phrases (search queries) that customers type into the search box. There are loads of apps to help you with your keyword research…Google autocomplete (at the bottom of Google page) shows key phrases that are trending. Moz keyword explorer is another amazing tool.
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