Blog
A mix of industry news, digital media trends and study stories.
The contrast! Study unit No2 – International Marketing
To say there is a remarkable contrast from my first study unit (Storytelling and Digital Media) to my second unit is an understatement!! That's not saying that I am not enjoying the learning, but...well....it's a little less glamorous and a lot more economics and...
My Digital Media & Storytelling Unit Reflection
I swam. I made it. I am in my final week of lap swimming in this Storytelling and Digital Media pool and as I prepare to submit my series of blogs and our final assessment, I have looked back deeply into the water that I am about to step from and my return to study...
Is Podcasting something for your business?
I confess, this was my first time. I had never partaken in any podcasting activity. I had not even had a conversation with peers about it. I was new to this. I was a podcast virgin. My very limited understanding about Podcasts was that they were lecture type content...
Whelm…Second Wave (no Covid pun intended)
Diagnosis Whelm (second wave, no Covid pun intended) Urgh! Planning, auditing and scheduling...these are not my favourite things! Actually, they make me feel clammy and nauseous. And I think that is in part because my approach to digital storytelling has been very...
Gossip Mongers Can Ruin Your Reputation
Gossip mongers. People from small towns aren’t very forgiving. If you betray their trust, your reputation belies you. You can’t just continue on as if nothing has happened – they will hold you to account and you have to own it, apologise and earn their respect...
Relationship Seeking…It’s time for us to get personal.
RELATIONSHIP SEEKING…It’s time for us to get personal. There is one thing I do know...separations suck! What did I learn from my failed relationship? I learned that I compromised my values and my personal ‘brand promise’. I lost sight of who I was and what was...
Diagnosis Whelm. Digital Storytelling Must Haves
Ohhh the pressure of getting the digital storytelling formula ‘right’ in this ever-changing participatory media culture – do this, do that, don’t do this, don’t do that. Trying to deliver the right balance of key ingredients seems almost impossible. Just meeting...
Why is it important to connect emotionally with your audience?
Oh Deng, I want to hug you one million times over. I am sad for you. I am crying for you. I am all swelled up inside for you and I am grieving for your mother, for her loss. I have shown your story to those closest to me and we have all cried together for you. I am...
How storytelling has evolved with media technologies.
Brrrrrrriiiiiiing…. Brrrrrrriiiiiiiing. Hello? “Your mum has had a baby. It’s a boy”. This was the message from the neighbour down the road, telling us that there was another sibling (I have eight) joining the clan. We didn’t have our own telephone, so important phone...
Do I need a life jacket or a pretty floral bathing cap? Taking the plunge.
I think I might be crazy...but I have decided to return to school to complete a Post Graduate Degree in Marketing. That's not the crazy part (well we could debate that), the vulnerable crazy part is that I am going to share my weekly study story with you here. Be...
Digital Marketing
Businesses use social forums to connect people (and brands) online and in a world where there are over 60 Social Networking Apps currently available in digital land...how do you know where to start indianpharmall.com? The most used social media platforms are Facebook,...
SEO Myths
So...you've got a website - great...but Google doesn't like you and no-one can find you cialis genérico precio. It looks fabulous and it cost you a small fortune to have it developed, but it's not functional in that it doesn't bring you business. Urgh!! By using best...
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