A Marketing Strategy That Actually Goes Somewhere
Most businesses don’t have a marketing problem. They have a strategy problem. Without a clear plan that connects your goals to the right channels, the right messages, and the right sequence of activity — you’re spending money on tactics that don’t add up to growth. I build marketing strategies that do.
01
What a Real Strategy Looks Like
Most documents called a “marketing strategy” are little more than a list of channels and a content calendar. That’s not a strategy — that’s a schedule.
A real marketing strategy starts with a deep understanding of your business, your customers, and your competitive landscape. It identifies where your greatest opportunities lie, where you’re losing ground you shouldn’t be losing, and what sequence of activity will generate the most meaningful growth. It’s built on data, not assumptions — and it’s designed to be executed, not filed away.
That’s what I build for every client who engages me for strategy work.
02
What's Included
Every marketing strategy engagement begins with a thorough discovery process and delivers a clear, actionable roadmap tailored to your business. Depending on your needs, this typically includes:
A comprehensive audit of your current marketing activity, channels, and performance
Competitor analysis and market positioning assessment
Ideal customer profiling and audience segmentation
Full-funnel strategy design — from awareness through to conversion and retention
Channel recommendations with rationale grounded in your specific business context
A prioritised, sequenced action plan with clear milestones
Measurement framework — the metrics that actually matter for your goals, and how to track them
03
The Process
Every engagement follows a clear four-stage process — designed to ensure I understand your business deeply before I make a single recommendation, and that everything I deliver is built to be implemented, not just read.
Discovery
I start by getting under the hood of your business — understanding your goals, your customers, your competitive environment, and what’s working and what isn’t. This is a substantive working session that gives me the foundation to build something genuinely useful.
Analysis
I analyse your current marketing performance, benchmark you against competitors, and identify the gaps and opportunities that will inform your strategy. Every recommendation is grounded in evidence, not instinct.
Strategy Development
I develop a comprehensive marketing strategy that connects your business objectives to a clear, sequenced plan of action. You’ll know exactly what to do, why you’re doing it, and what success looks like at every stage.
Delivery & Implementation
The strategy is presented and walked through in detail — not emailed as a PDF and left for you to interpret. Where relevant, I can support implementation directly, ensuring the strategy translates into execution without losing momentum.
04
Results
Strategy without results is just theory. Here’s what senior-level strategic marketing has delivered for real clients:
The Notorious Collective — Ecommerce (Tapware)
A brand new ecommerce business with no CRM, no email database, and no paid advertising foundation. A complete full-funnel rebuild — paid advertising, email marketing, and conversion optimisation — delivered six figures in revenue across a 14-day peak period, outperforming industry benchmarks on both Meta and Google.
Montaigne Paris — Ecommerce (Sustainable Fashion)
Google Ads campaigns that were generating traffic but failing to convert. Following strategic restructuring of campaign architecture, bidding strategy, audience targeting, and creative — revenue increased by 282%, ROAS improved by 185%, conversions increased by 25%, and traffic grew by 48%. All within 30 days.
MPFS Private Wealth — Professional Services (Financial Planning)
An outdated website with no SEO, no analytics, and no paid advertising strategy. Following a complete digital transformation — website redesign, SEO implementation, full tracking setup, and targeted Google Ads — website traffic increased by 3,500%, conversion events surged by over 10,000%, organic search impressions grew by 14,300%, and the business achieved 20% year-on-year revenue growth.
FAQs
How much does a Marketing Strategist Cost?
Every engagement is scoped to the complexity and scale of your business — a growth-phase ecommerce brand requires a different depth of work to a professional services firm looking to build a referral pipeline. As a guide, marketing strategy engagements start from $5,000. Monthly strategic consultancy and ongoing management retainers are also available. Contact me for a conversation about what’s right for your situation.
What Makes You Different from Big Agencies?
When you engage an agency for strategy work, the thinking is rarely done by the person who sold you the engagement. It gets delegated — to a junior strategist, a template, or a process that produces a document that looks comprehensive but lacks the commercial depth that comes from genuine senior experience. When you work with me, the strategy is built by me — a postgraduate-qualified marketer with 20+ years of hands-on experience across every major marketing discipline. There’s no handoff, no delegation, and no gap between the person who understands your business and the person building your plan.
What Industries Do You Work With?
I’ve worked across ecommerce, professional services, financial services, allied health, hospitality, retail, and sports organisations. That cross-industry experience is genuinely valuable — it means I bring perspectives and approaches that aren’t recycled from your direct competitors, and I can identify what’s working in adjacent markets that could be applied to yours.
What Are Your Marketing Qualifications?
I hold a postgraduate qualification in marketing and have 20+ years of hands-on experience across strategy, digital advertising, SEO, web design, and brand. I’ve worked inside agencies, led marketing functions, and built Catch Me Marketing Co as a senior-led alternative to the traditional agency model. My work has been recognised at the APAC Search Awards (2023, 2024), Global Search Awards (2024 finalist), and SEMrush Search Awards (2022 winner).
How long does a marketing strategy take to develop?
This depends on the scope of the engagement. A focused strategy for a single channel or campaign can be turned around in two to three weeks. A comprehensive full-funnel marketing strategy typically takes four to six weeks from discovery to delivery — long enough to do the work properly, short enough to maintain momentum.
Ready for a Marketing Strategy That Actually Delivers?
Say Hello!
If your current marketing feels like guesswork — or you’ve outgrown the strategy you have — let’s have an honest conversation about where your business is and where it needs to go. Book a free 30-minute marketing review and I’ll give you a clear-eyed assessment of your biggest opportunities.