Google Ads Case Study
Exploding Montaigne Paris’s Google Ads Results💥
Founded in Australia in 2017, Montaigne Paris is a sustainable fashion brand specialising in timeless, high-quality linen and natural fibre clothing for women. The brand was created to offer an alternative to fast fashion, focusing on intentional design and environmental responsibility.
Paid media is a vital component of Montaigne Paris’s retail strategy, serving as a key driver for attracting new customers and increasing online sales. Because their growth and success rely heavily on the effectiveness of targeted advertising campaigns, it was critical they address the performance issues—and fast!
Post Date
Apr 25, 2025
Trish McLachlan
Categories
Google Advertising
Growth Marketing
Paid Media
Industry
e-Commerce
Fashion
The Challenges
Before optimisation, Montaigne Paris faced several challenges in their Google Ads campaigns:
📉 Low Conversion Rates: Despite traffic, conversions were not meeting targets.
📉 Inefficient Budget Allocation: Ad spend was not optimally distributed across high-performing campaigns.
🎯 Limited Audience Targeting: Campaigns lacked refined audience segmentation, leading to wasted impressions.
😨 Ad Asset Issues: Poorly targeted landing page experience, infrequent image asset maintenance, and underutilised ad extensions hindered performance.
🗺️ Geographic Gaps: New Zealand (NZ) markets were not fully leveraged.
Optimisations Implemented
-
Campaign Structure & Bid Strategy
We transitioned Montaigne Paris’s bidding strategy to Maximise Conversion Value, ensuring every dollar spent prioritised return on investment. Budgets were dynamically reallocated to high-performing campaigns, eliminating wasteful spend while scaling profitable initiatives. -
Ad Extensions & Creative Enhancements
The brand’s ad presence was strengthened through optimised extensions—including strategic sitelinks, callouts, and structured snippets—while dynamic ad targeting refined messaging to match user intent. For new arrivals, we introduced high-quality image extensions and conducted rigorous A/B testing on headlines and descriptions, lifting CTR through data-driven creative decisions.
3. Audience & Targeting Refinements
Precision targeting was implemented to focus on high-value demographics, supported by negative keyword audits to eliminate irrelevant traffic. We expanded Montaigne’s reach by activating dedicated New Zealand retargeting and removed underperforming placements through explicit exclusions. Cross-platform efficiency was boosted by re-enabling Meta Ads Audience Sync for cohesive retargeting.
4. Performance Max (Pmax) Enhancements
Pmax campaigns were elevated with luxury-aligned image assets and collection-targeted asset groups, directing focus to high-intent product categories like new arrivals, dresses, and tops.
5. Technical & Reporting Fixes
We resolved logo display inconsistencies to maintain brand prestige, defined URL destinations for accurate attribution, and removed in-app targeting to filter low-quality traffic—streamlining performance tracking.
Exceptional Growth in Key Metrics
Montaigne Paris achieved remarkable performance uplifts, including a 282% surge in conversion value (revenue) and a staggering 185% increase in ROAS—demonstrating how precision targeting and creative enhancements can transform digital marketing outcomes.
%
Increased Conversions
%
Increased Revenue
%
Increased Traffic
%
Improved ROAS
… what truly impressed us was Catch Me Marketing’s role as a trusted partner—whose every decision reflected a deep understanding of our brand ethos and long-term goals. Today, we’re not just seeing better ROAS; we’re building a sustainable growth model. If you’re looking for a partner who combines analytical rigor with creative flair, I couldn’t recommend Trish more highly.
Key Takeaways
Through data-driven optimisations, Montaigne Paris achieved record performance in conversions and revenue efficiency. The strategic focus on high-intent audiences, geographic expansion, and creative excellence transformed their Google Ads results.
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