SEO (Search Engine Optimisation) is what will get your website ranking on Google. There is a lot of confusion around SEO and many companies charge a monthly fee to keep your site ranking, when the reality is…a good web designer will optimise your site during the construction phase without the need for ongoing charges.

Your website needs to feature in the first page of Google…why? At minimum, 75% of clicks go to the first page of search results. So if your page is two, three or four deep for your keyword/s, you’re not going to get the click through to your site that you need.

Tip: Don’t be fooled by so-called SEO experts who are chasing a monthly investment from you. If your site doesn’t rank on Google, you need to have your website audited to get it sorted…this does NOT mean you have to pay a monthly ongoing charge.

Category: SEO FAQs

Google My Business is an essential tool for local SEO, and local SEO is an essential strategy to propel sales from local customers. Local SEO is where search engine optimisation is focused within specific geographic regions, with a goal to acquire, service and retain customers.

In a nutshell, it boosts your ranking and results and it’s FREE, it gives you invaluable insights into your online visibility and search engine results, and obviously Google loves you for it!

Category: SEO FAQs

Yoast is a WordPress plugin that helps guide you to optimise your own website. It scores your content relevance to your keywords so that you can alter, add and adjust to improve your site’s ranking and search results…and it’s FREE!

Category: SEO FAQs

Search Engine Optimisation (SEO) is the art of creating a website that is search engine (ie, Google) friendly, without needing to pay for adwords. This includes:
1. Using best practice, organic (unpaid) tactics when designing and building your site
2. Deciding on achievable keywords
3. Best use of the right keywords in content and code
4. Backlinks (and good quality ones)
5. Adding regular content (blogging).

Category: SEO FAQs

Keywords are specific words and phrases that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords. Keywords are

Doing your homework to research your keywords is important to help you drill down into the exact words and phrases (search queries) that customers type into the search box. There are loads of apps to help you with your keyword research…Google autocomplete (at the bottom of Google page) shows key phrases that are trending. Moz keyword explorer is another amazing tool.

Category: SEO FAQs

Social Media

The most commonly used social media platforms are Facebook, Instagram, Twitter, YouTube and LinkedIn. (There are over 60 different platforms available on the web). Depending on your business and your target market, you may not need to use all platforms. For example, an Occupational Therapist would be better suited to Facebook, Twitter and LinkedIn – all platforms provide more an information providing platform versus Instagram which is more visual.

I use Facebook, Instagram and Twitter for my socials. The content that I post is synchronised across all platforms so that I am not having to triple-handle each post.

Category: Social Media

Website FAQs

A host company is where your website goes LIVE. Once your site is ready to reach the world, you will need a host company to load it up to. There are hundreds and thousands of host companies around the world, so choosing a good one can be daunting. It is really important to choose a host company that can load your site quickly, is trusted and secure. I use Siteground.

Category: Website FAQs

A domain name is what comes after the It should align strongly (if not exactly) to your business name. There are many internet sites where you can check domain name availability..I use Netregistry.

Category: Website FAQs

So, you’ve made the decision to launch your business on the internet, but don’t know where to begin! Well firstly, congratulations! Secondly, it’s not as daunting as it might seem.

If you are starting a new business, there are some important steps that you will need to take before you even register your business name. It is critical to secure a business name that is available, easy to spell and pronounce, has an available domain and social media handles. The key here is to secure a name (one name) that can be used across all your digital platforms – for example: Swordfish Wine Bar – domain name is, Facebook Twitter and Instagram handles are @swordfishwinebar

I can walk you through the process to guide you, so that your digital world is streamlined and consistent.

Then, we start planning the content for your digital profile. I send you a Website Design Brief to complete – this is our road map for planning your website’s sitemp; pages (about, services, contact, etc), keywords, target markets, intention of the website (online sales, bookings, leads, information provider), email accounts, contact details and forms. This then is your foundation for creating your website’s content.

But first…coffee.

Category: Website FAQs

There’s no straight answer unfortunately. You can get REALLY CHEAP websites created by some extraordinary online wiz company for next to knicks…but does it function? Do you have someone that you can call to talk through any concerns? Can you add content and update content easily and affordably? Does your website rank? Do you have to pay ongoing for adwords just to get noticed on Google?

If you compare the cost to advertise in your local paper (let’s go a half page, somewhere before the real estate section), its going to sting you about $3k, it’s going for ONE week, it’s reaching an audience who don’t need you, haven’t necessarily searched for you or your business (versus Google..they’re seeking you out) and the potential reach is limited by the print run, junk mail restrictions, distribution areas. So, when you’re weighing up your advertising spend, the investment into a quality (I mean organically optimised to get you ranked right up there) website, it’s a no-brainer.

It’s definitely a “you get what you pay for” kinda world. There is no point in having a stunning website if it doesn’t rank on Google!

Category: Website FAQs

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