Google Ads That Capture the Customers Who Are Ready to Buy
Paid social is not about likes or reach — it’s about putting the right message in front of the right person at exactly the right moment in their decision journey. I build and manage Meta and LinkedIn ad campaigns that are grounded in consumer psychology, built around your ideal customer, and optimised relentlessly for the outcomes that actually matter to your business.
01
Why Most Paid Social Underdelivers
Social media advertising is one of the most misunderstood channels in digital marketing. Businesses invest in it expecting results, and when those results don’t come, they assume the platform doesn’t work for them. In most cases, the platform isn’t the problem.
Underperforming paid social almost always comes down to one or more of the same issues: creative that doesn’t connect with the audience it’s targeting, messaging that speaks to the wrong stage of the buying journey, a campaign structure that hasn’t kept pace with platform algorithm changes, or a complete absence of the funnel thinking that turns cold traffic into warm leads and warm leads into customers.
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Meta Advertising (Facebook & Instagram)
Meta remains one of the most powerful customer acquisition and retention platforms available — when it’s used strategically.
I build and manage Meta campaigns that cover the full funnel — from awareness and consideration through to conversion and retention — with every element designed to work together as a system rather than in isolation.
What this looks like in practice:
Full-funnel campaign architecture — top, middle, and bottom of funnel working together
Creative strategy and direction aligned to your brand, your audience, and the buying psychology of your ideal customer
Advantage+ and retargeting campaign setup and management
Audience development — custom audiences, lookalike audiences, and lifecycle segmentation
Email list integration and database growth strategies
Meta Pixel and Conversions API setup for accurate tracking and attribution
Ongoing creative testing and optimisation — hooks, formats, copy, and calls to action
Transparent reporting connected to actual business outcomes — revenue, leads, and cost per acquisition
03
LinkedIn Advertising
For service-based businesses targeting professional audiences, LinkedIn advertising offers something no other platform can match: the ability to reach decision-makers by job title, industry, company size, and seniority — with precision that is simply not available elsewhere.
For service-based businesses targeting professional audiences, LinkedIn advertising offers something no other platform can match: the ability to reach decision-makers by job title, industry, company size, and seniority — with precision that is simply not available elsewhere.
LinkedIn ads require a fundamentally different approach to Meta. The audience is in a professional mindset, the content expectations are higher, and the sales cycle is typically longer. Getting it right means understanding both the platform mechanics and the psychology of a B2B buyer.
I manage LinkedIn campaigns for clients who need to reach founders, directors, and senior decision-makers — with messaging and creative that earns attention in a professional context and nurtures prospects through a considered buying journey.
What this includes:
Campaign objective strategy — lead generation, website traffic, or brand awareness aligned to your sales cycle
Audience targeting by job title, seniority, industry, company size, and professional interests
Lead Gen Form setup and optimisation for high-quality inbound leads
Ad creative and copy direction tailored to a professional audience
Retargeting campaigns to nurture warm prospects
Reporting focused on lead quality and pipeline contribution, not vanity metrics
04
The Process
Effective paid social starts with strategy, not with creative. Here’s how I approach every engagement.
Audit & Discovery
If you have existing campaigns, I begin with a thorough audit — assessing your campaign structure, creative performance, audience targeting, tracking setup, and historical results. If you’re starting from scratch, I begin with a discovery session to understand your business, your ideal customer, and the outcomes you need paid social to drive.
Strategy and Setup
I develop a paid social strategy built around your specific business goals and customer journey — then build the campaigns, audiences, and creative frameworks to execute it. Every element is designed with the full funnel in mind.
Creative Direction and Launch
I provide creative direction and copy for all ad formats — working with your existing assets or briefing new creative where needed. Once campaigns are live, the real work begins.
Optimisation and Reporting
Paid social requires constant attention. I monitor performance closely, test systematically, and optimise based on data — not instinct. You receive clear, regular reporting that tells you exactly what your investment is delivering and where the next opportunity lies.
05
Results
Montaigne Paris — Ecommerce (Sustainable Fashion)
Google Ads campaigns that were generating traffic but failing to convert. Following strategic restructuring of campaign architecture, bidding strategy, audience targeting, and creative — revenue increased by 282%, ROAS improved by 185%, conversions increased by 25%, and traffic grew by 48%. All within 30 days.
“… what truly impressed us was Catch Me Marketing’s role as a trusted partner—whose every decision reflected a deep understanding of our brand ethos and long-term goals. Today, we’re not just seeing better ROAS; we’re building a sustainable growth model. If you’re looking for a partner who combines analytical rigor with creative flair, I couldn’t recommend Trish more highly.”
The Notorious Collective — Ecommerce (Tapware)
A brand new ecommerce business with no CRM, no email database, and no paid advertising foundation. A complete full-funnel rebuild — paid advertising, email marketing, and conversion optimisation — delivered six figures in revenue across a 14-day peak period, outperforming industry benchmarks on both Meta and Google.
“When Trish first came on board, we honestly had no idea what we needed to have in place to run an e-commerce business properly. No Merchant Center, no CRM, no database, no customer nurturing — and definitely no clear strategy. She sorted all of that out for us. The results have been beyond our expectations. Who would have thought we’d go from starting at zero to genuinely shaking up an industry full of established players!”
FAQs
How much does social media advertising management cost?
Management retainers are priced based on the platforms involved and the complexity of your account. As a guide, Meta Ads service-based business ad management starts from $1,500 per month, separate to your advertising budget. Ecommerce and LinkedIn management is priced separately given the additional strategic complexity involved. Contact me for a tailored conversation about your situation.
What budget do I need for Meta Ads?
Meta Ads can be effective at a range of budgets, but meaningful optimisation requires sufficient volume. For most businesses, a starting ad spend of $1,500–$3,000 per month allows enough data to test, learn, and improve consistently. I’ll give you an honest assessment of what’s realistic for your goals during our initial review.
What budget do I need for LinkedIn Ads?
LinkedIn has a higher cost per click than most platforms, which reflects the quality and precision of its professional audience. A realistic starting budget for LinkedIn is $2,000–$3,000 per month in ad spend. For service-based businesses targeting senior decision-makers, the lead quality typically justifies the investment.
Will my account always belong to me?
Yes — always. Your Meta Business Manager and LinkedIn Campaign Manager accounts belong to you. I manage them on your behalf, but you retain full ownership and access at every stage. If we ever stop working together, your account, your data, and your audiences stay with you.
How does Meta's algorithm affect my campaigns?
Meta’s Andromeda algorithm has fundamentally shifted how targeting works — your ad creative is now the primary signal that tells Meta who to show your ads to. This makes creative strategy more important than ever, and it’s one of the reasons I invest significant time in creative direction and testing as part of every engagement.
Do you manage boosted posts?
That’s a firm No. I don’t recommend boosted posts as a paid social strategy — they offer limited targeting control and campaign structure compared to properly built campaigns in Meta Ads Manager. If you’re currently relying on boosted posts, one of the first things I’ll do is transition you to a properly structured account.
Ready to Make Your Social Ad Spend Work Harder?
Say Hello!
Whether your current campaigns are underperforming or you’re starting paid social for the first time, book a free 30-minute review. I’ll give you an honest assessment of where the opportunity is and what a properly built campaign could deliver for your business.