What is Yoast?

Yoast is a WordPress plugin that helps guide you to optimise your own website. It scores your content relevance to your keywords so that you can alter, add and adjust to improve your site’s ranking and search results…and it’s FREE!

Keywords?

Keywords are specific words and phrases that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the...

Why is SEO important?

SEO (Search Engine Optimisation) is what will get your website ranking on Google. There is a lot of confusion around SEO and many companies charge a monthly fee to keep your site ranking, when the reality is…a good web designer will optimise your site during the...

Why Google My Business?

Google My Business is an essential tool for local SEO, and local SEO is an essential strategy to propel sales from local customers. Local SEO is where search engine optimisation is focused within specific geographic regions, with a goal to acquire, service and retain...

What is Organic SEO?

Search Engine Optimisation (SEO) is the art of creating a website that is search engine (ie, Google) friendly, without needing to pay for adwords. This includes: 1. Using best practice, organic (unpaid) tactics when designing and building your site 2. Deciding on...
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