There’s no straight answer unfortunately. You can get REALLY CHEAP websites created by some extraordinary online wiz company for next to knicks…but does it function? Do you have someone that you can call to talk through any concerns? Can you add content and update content easily and affordably? Does your website rank? Do you have to pay ongoing for adwords just to get noticed on Google?
If you compare the cost to advertise in your local paper (let’s go a half page, somewhere before the real estate section), its going to sting you about $3k, it’s going for ONE week, it’s reaching an audience who don’t need you, haven’t necessarily searched for you or your business (versus Google..they’re seeking you out) and the potential reach is limited by the print run, junk mail restrictions, distribution areas. So, when you’re weighing up your advertising spend, the investment into a quality (I mean organically optimised to get you ranked right up there) website, it’s a no-brainer.
It’s definitely a “you get what you pay for” kinda world. There is no point in having a stunning website if it doesn’t rank on Google!