Keywords are specific words and phrases that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords. Keywords are
Doing your homework to research your keywords is important to help you drill down into the exact words and phrases (search queries) that customers type into the search box. There are loads of apps to help you with your keyword research…Google autocomplete (at the bottom of Google page) shows key phrases that are trending. Moz keyword explorer is another amazing tool.