Search Engine Optimisation (SEO) is the art of creating a website that is search engine (ie, Google) friendly, without needing to pay for adwords. This includes:
1. Using best practice, organic (unpaid) tactics when designing and building your site
2. Deciding on achievable keywords
3. Best use of the right keywords in content and code
4. Backlinks (and good quality ones)
5. Adding regular content (blogging).

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