SEO (Search Engine Optimisation) is what will get your website ranking on Google. There is a lot of confusion around SEO and many companies charge a monthly fee to keep your site ranking, when the reality is…a good web designer will optimise your site during the construction phase without the need for ongoing charges.
Your website needs to feature in the first page of Google…why? At minimum, 75% of clicks go to the first page of search results. So if your page is two, three or four deep for your keyword/s, you’re not going to get the click through to your site that you need.
Tip: Don’t be fooled by so-called SEO experts who are chasing a monthly investment from you. If your site doesn’t rank on Google, you need to have your website audited to get it sorted…this does NOT mean you have to pay a monthly ongoing charge.